What Eva’s Saying

Eva in the media!

Eva is recognised across the UK as one of the industry’s most sought after “hair-gurus” and as such, is regularly approached by health & wellbeing journalists, hair & beauty writers and content creators to provide expert insight and topical comment for media articles and platforms. Eva is also often invited to take part in ‘instagram-live’ events with other experts and influencers – something Eva loves to do as it brings her into direct contact and conversation with people who need pragmatic help and a sympathetic ear. Whether Eva’s fronting a feature in the Daily Telegraph or enjoying some ‘Hair Talk’ with well-known stylist, Michael Douglas (@mdlondon) Eva is dedicated to educating and advising on every aspect of trichology.

In additional to regular media interviews and appearances, Eva is often found addressing international industry forums and has been a keynote speaker at conferences including The Institute of Trichologists (London), The International Association of Trichologists (Iceland) and the World Trichology Society’s first on-line global event, to name but a few!

Should you take collagen for your hair? A trichologist answers our questions.

By now, we’ve all heard the term collagen thrown around by various skincare brands, beauty fanatics, medical professionals and the press. And you’re probably aware that it’s one of the main proteins found in bones, skin, hair, muscles, tendons, and ligaments.


These are the most damaging hairstyles for straight, curly and coily hair.

Time to take down that high ponytail and unpick those braids: an expert trichologist breaks down the various ways we’re harming our hair without even realising.


The pandemic body: how the Covid era changed us – from hair loss to weight gain.

Sore, blurry eyes, decaying teeth, spreading feet – the strange, difficult years of coronavirus have had unexpected effects on our general health.


Trichologist offers advice on autumn hair care.

Leading Trichologist offers her advice on autumn hair care, Alopecia and looking after your mental health:  September marks the start of a new season which means a change in how we should look after our hair to keep it strong and healthy. September is also significant in the hair-care calendar due to Alopecia Awareness Month, an inspiring campaign which helps to support those with the condition as well as raise money and awareness for Alopecia UK.


Women recovering from Covid tell of distress at losing clumps of hair.

Heloise Byfield, 26, was untying her ponytail before washing her hair when she noticed a large bald patch on her scalp in November. Within days, her thick hair was falling out in clumps.

Eva Proudman, chairwoman of the Institute of Trichologists, said:


Losing your hair? The pandemic could be to blame.

Hair loss can happen for a variety of reasons- hormones, illness, genes, diet.

And while research is ongoing into hair loss as a possible symptom of Covid 19 – experts say the stress of lockdown has led to an increase in the number of people losing their hair.


There’s A Totally Legit Reason Why You’re Losing More Hair Than Usual.

Ever brushed your hair and noticed (what looks like) half your mane sitting on your lap?! Yep, us too, and it’s something we’ve become increasingly aware of over the last few months. But why now? First off, shedding hair is completely normal. In fact, we can lose up to 100 hairs a day…


Is Covid-19 Causing Hair loss?

The unforeseen side effects of COVID-19: Understanding hair shedding in the pandemic. An expert from the Institute of Trichologists explains the reasons behind this concerning condition which is reportedly affecting an increasing number of patients who…


Experts reveal the leading causes of hair loss – and why you might have experienced it in Lockdown.

Hair loss at any age can be distressing, and getting to the root of the cause can be easier said than done as there are a myriad of reasons why your tresses may not be as full as they once were. In fact, recent research commissioned by leading hair supplement provider…


What is Alopecia? A Guide to Hair Loss.

Trichologists explain the different types of alopecia, who it can affect and the treatments available. The topic of hair loss is one which can bring up feelings of unwanted stress and anxiety. You may have heard the term alopecia thrown around but you might be wondering…


Coronavirus survivors suffering severe hair loss as young mum, 30, fears she’ll be forced to wear wig.

CORONAVIRUS survivors are suffering severe hair loss as a result of the illness. Mum-of-one Grace Dudley, 30, who battled Covid-19 in March, fears she will go bald and be forced to wear a wig for life after losing more than half of her hair…


EOTB’s ZaraLena Jackson debuts shaved head amid battle with disorder…

Ex On The Beach star ZaraLena Jackson has shaved her head after revealing she is battling autoimmune disorder alopecia. Taking to Instagram, the Preston-based fashion designer, 28, detailed her plight with her 202k…


Noticed more grey appearing? The trichologists reveal what actually causes grey hair and why chocolate might help.

We’re lucky silver hair is on trend, as the last few months have seen our previously vibrant hair colour fast forward to grey.  Normally, we’d just book an appointment, but with salon slots rarer than the white peacocks we’re starting to resemble…


Should you wash, rinse, and repeat?

Shampoo bottles say you should wash twice. Is there any science to that? Julie got in touch to ask whether there was any reason to wash, rinse and repeat, or if it was just marketing hype. Phil Sansom spoke to two hair specialists, Sally-Ann Tarver and Eva Proudman, about this…


How I lost my HAIR to coronavirus: Survivors complain of their locks falling out…

Coronavirus survivors have revealed how they are suffering extensive hair loss triggered by the illness. Among them is Grace Dudley, 30, a mother of one from Romford, Essex, who spent almost a fortnight in hospital…


Postpartum Hair Loss Explained: How Pregnancy Affects Your Hair.

Postpartum hair loss is a common side effect of pregnancy which affects many new mothers. In the months after giving birth, you may notice your hair begins shedding or in severe cases, may even experience whole clumps of hair falling out…